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How to Build Your Story Repertoire

Posted by  Indranil Chakraborty —August 17, 2017
Filed in Anecdotes, Business storytelling

Two monks were walking from their monastery to another one nearby. One was an old wise monk, the other a novice. As they walked in silence, they came across a river. Unseasonal rains had caused the river to run a bit high and on the bank of the river was a young lady wearing a […]

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Case studies are dead. Long live success stories

This article is about case studies. No, no…do not stop reading. I have always believed that case studies are the second most boring documents produced in the entrepreneurial world after admin manuals. They are cold, dry, formulaic documents extolling the virtues of a process, product or company. Full of jargon, claims and assertions. Often trying […]

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Business storytelling is not about heroes

Posted by  Indranil Chakraborty —September 12, 2014
Filed in Business storytelling

Luke Skywalker tills land at a farm on Tattoine but dreams of joining the Imperial Academy as a pilot. Then he meets his future mentor Obi-Wan Kenobi, his aunt and uncle are killed by stormtroopers, and he finds himself on a journey to become a Jedi knight and foil the Empire’s new superweapon … The […]

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A clever way to bring business values to life in India

Posted by  Indranil Chakraborty —March 24, 2014
Filed in Business storytelling

From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring at hundreds of colourful sticky notes on a wall. They were the result of a day’s efforts by the senior management of my company, Mahindra Holidays, to create a corporate […]

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