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Tell me a story: How accountants can harness the power of storytelling

The numbers tell the story. At least, that’s what many accountants would have us believe. “Accountants are so used to talking in numbers, we forget to contextualise what it is all about,” says Grant Anderson CA, head of government relationships at Xero in New Zealand. “Storytelling is so fundamental, particularly if you can hook into […]

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Just how personal can you be when telling a connection story?

Posted by  Claire Scobie —March 17, 2017
Filed in Business storytelling, Leadership Posts

People struggle with bringing in a personal element to their stories. Yet, with Connection stories, it’s important to reveal something about yourself because you are more likely to create a deeper bond with your audience. But not every personal story can be told. It’s often about finding the right story to tell the right audience to deliver […]

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Why we create anti-stories in the face of change

Posted by  Claire Scobie —August 20, 2015
Filed in Business storytelling, Communication, Culture

This post was first published on Wordstruck by Claire Scobie, award-winning journalist, writer, and author of The Pagoda Tree, a novel chosen by Good Reading Magazine as one of their Best Fiction Reads of 2013. Last month I was asked to give an impromptu presentation at a leading merchant bank on the value of storytelling. In this particular department they […]

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