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Just how personal can you be when telling a connection story?

Posted by  Claire Scobie —March 17, 2017
Filed in Business storytelling, Leadership Posts

People struggle with bringing in a personal element to their stories. Yet, with Connection stories, it’s important to reveal something about yourself because you are more likely to create a deeper bond with your audience. But not every personal story can be told. It’s often about finding the right story to tell the right audience to deliver […]

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Why we create anti-stories in the face of change

Posted by  Claire Scobie —August 20, 2015
Filed in Business storytelling, Communication, Culture

This post was first published on Wordstruck by Claire Scobie, award-winning journalist, writer, and author of The Pagoda Tree, a novel chosen by Good Reading Magazine as one of their Best Fiction Reads of 2013. Last month I was asked to give an impromptu presentation at a leading merchant bank on the value of storytelling. In this particular department they […]

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