Archive for January, 2017

Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight

In 2011 we launched TheStoryTest.com to help people develop their ability to spot stories. Now armed with 6 years of data, we present the insights here.

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