Archive for January, 2017

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

You can learn about the power of storytelling in sales in the most unlikely places. We had first-hand experience of this recently when we took our chairman, Paul Honeywell, on a tour of the Yarra Valley wineries just outside Melbourne. Paul was over from England, so we wanted to show off some of our finest […]

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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight

  20 March is World Storytelling Day. On that date back in 2011, we launched TheStoryTest.com, a website designed to help people develop their ability to spot stories. We now have close to six years of data from across the globe about the ability of people to know what is and what is not a […]

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