Archive for August, 2016

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Set ground rules for workshops or presentations like a master

Posted by  Shawn Callahan —August 30, 2016
Filed in Anecdotes, Business storytelling

Billy Crystal steps forward on stage, smiles and in that familiar way a relative walks into your house and asks for a cup for tea, Billy says how much he loves Melbourne and launches into his first story (this is how I remember it). “You guys are so good with your cell phones. So respectful. […]

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Storytelling for Sales: Paris 2016

Posted by  Lucy Honeywell —August 12, 2016
Filed in Business storytelling, Events

Anecdote, in conjunction with Persona Global, is holding a public Storytelling for Sales on Thursday 1st September in Paris. The session will be held at Hotel Napoleon. Now in our 11th year, you can imagine that Shawn and Mark have had heaps of experience delivering our programs, and are now recognised globally for their business storytelling expertise. […]

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When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership Posts, Strategy

About 10 years ago, we started working with organisations to convert their strategies into strategy stories. It was clear right from the start that creating a compelling story was only one of the conditions for success. The other non-negotiable was that leaders had to have the skills and confidence to tell their version of the […]

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The role of stories in data storytelling

Posted by  Shawn Callahan —August 4, 2016
Filed in Business storytelling

As Edward R. Tufte published each of his beautiful books on the visual display of complex data – The Visual Display of Quantitative Information (1983)1, Envisioning Information (1990)2 and Visual Explanations (1997)3 – I became more and more fascinated by the question of how to grab the attention of decision-makers and inspire them to act […]

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How moral persuasion can be used to strengthen your stories

Posted by  Shawn Callahan —August 3, 2016
Filed in Business storytelling

In 2015, a quartet of researchers from universities in the United States and Spain conducted a series of experiments to understand the moral basis of attitudes. There had already been a lot of research confirming that people put a great deal of stock in the moral component of their own attitudes – that if people […]

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