Archive for April, 2016

Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

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Why good storytellers are more attractive

Posted by  Shawn Callahan —April 29, 2016
Filed in Insight

According to a pair of American researchers, good storytellers really are more attractive. Take a look at their findings here:

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Why telling stories will get your idea across

Posted by  Mark Schenk —April 20, 2016
Filed in Insight

Find out how telling stories about the hassles you’re dealing with in an organisation is far more effective than simply offering a point of view.

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Here’s one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.

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Take One Day – Building Collaborative Cultures

Posted by  Shawn Callahan —April 13, 2016
Filed in Collaboration, Events

Take One Day 2016 is happening soon and this year it is all about Building Collaborative Cultures. Find out more about this event here:

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Storytelling for Sales is growing

Posted by  Mark Schenk —April 12, 2016
Filed in News, Selling

Storytelling for Sales is growing with the program being delivered in Australia, the US and now in Thailand. Find out more here:

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The writing process for Putting Stories to Work

Posted by  Shawn Callahan —April 5, 2016
Filed in Business storytelling

What was the writing process for Putting Stories to Work? Here are tips on research, making notes, writing tools and the process used.

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