Archive for January, 2015

A prescription for influence: The two story solution for change

Posted by  Amanda Marko —January 23, 2015
Filed in Business storytelling, Communication

A negative story can be attention grabbing. Here is a method to take this advantage and create a positive result – the two story solution.

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Why aren’t we telling stories in business?

Posted by  Mark Schenk —January 20, 2015
Filed in Business storytelling

The desire to keep things impersonal can be a significant barrier to telling stories in a business context and to more engaging and memorable communication.

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A simple method to help you to remember stories

Posted by  Shawn Callahan —January 15, 2015
Filed in Business storytelling

This video describes a simple method to help you to remember stories so you can tell them off the cuff at the most effective times.

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The link between memory and stories

Posted by  Shawn Callahan —January 8, 2015
Filed in Business storytelling

The link between memory and stories is tightly woven. You can’t understand story without understanding memory. This post looks at some of the research.

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