Archive for 2014
One simple way to bring your stories to life
Often people mistakenly think oral stories are about words when in fact good oral stories are about pictures and emotions. When you hear a story …
Read MoreThe world is flat
The opening paragraph of Tom Friedman‘s 2005 book ‘The World is Flat‘ is: No one ever gave me directions like this on a golf course …
Read More3 reasons why certain stories really resonate
This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote …
Read MoreWhodunnit? Using names in business storytelling
Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, …
Read MoreWhoever tells the best story wins
In 2001, Annette Simmons published her book The Story Factor. I read it cover to cover and as I write this my dog-eared, tagged and …
Read MoreHow to trigger positive stories about your business
I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out …
Read MoreA clever way to bring business values to life in India
From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring …
Read MoreHow to connect brand and sales with oral stories to accelerate growth
Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …
Read MoreHow to deliver an effective business story
Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… …
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