With so much talk about business storytelling you’d think business people were telling more stories.
Sadly we see lots of people talking about stories but very few telling them. And quite frankly, you just don’t get the benefits of storytelling unless you are telling a story.
Part of the problem is that business people lack a simple story framework to help them spot stories so they can tell the difference between a story and just a tag line, or an assertion, a viewpoint or just an out of context, unemotional, barely understandable dot point.
So here’s an infographic you can pin to your wall or save to your smart phone that gives you some simple guideposts to help you spot stories.
And once armed with this knowledge you’ll no longer be lulled into accepting any old brand story, product story, strategic story or even a strategic narrative (which of course is a type of story) unless it’s really a story.
Click on the image below to see a larger view:
We designed this simple story framework with oral storytelling in mind. I guess that’s because most of our work involves helping leaders tell their stories, off the cuff and without Powerpoint.
A big part of being able to tell stories is your ability to find good ones to tell. If you don’t have the ability to spot a story it’s like stamp collecting without knowing what a stamp looks like. When you rock up to the stamp show and display your collection of beer coasters you look a little foolish.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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