Archive for April, 2014
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Years
The world is flat
The opening paragraph of Tom Friedman‘s 2005 book ‘The World is Flat‘ is: No one ever gave me directions like this on a golf course …
Read More3 reasons why certain stories really resonate
This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote …
Read MoreWhodunnit? Using names in business storytelling
Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, …
Read MoreWhoever tells the best story wins
In 2001, Annette Simmons published her book The Story Factor. I read it cover to cover and as I write this my dog-eared, tagged and …
Read MoreHow to trigger positive stories about your business
I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out …
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