Archive for March, 2014

A clever way to bring business values to life in India

Posted by  Indranil Chakraborty —March 24, 2014
Filed in Business storytelling

From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring …

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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How to deliver an effective business story

Posted by  Mark Schenk —March 11, 2014
Filed in Business storytelling

Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… …

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6 ways to avoid a common business storytelling blunder

Posted by  Shawn Callahan —March 5, 2014
Filed in Business storytelling

You want a persuasive story with impact, right? So your natural response is to gather all the details you need to paint a vivid picture, …

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