Archive for March, 2014
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Years
A clever way to bring business values to life in India
From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring …
Read MoreHow to connect brand and sales with oral stories to accelerate growth
Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …
Read MoreHow to deliver an effective business story
Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… …
Read More6 ways to avoid a common business storytelling blunder
You want a persuasive story with impact, right? So your natural response is to gather all the details you need to paint a vivid picture, …
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