Archive for January, 2014

Tipping the scales in your favour in the attention economy

Posted by  Shawn Callahan —January 29, 2014
Filed in Business storytelling

The story I’m about to share featured in a case study we recently published about our work with Yammer. It got me thinking about something Ursula …

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How to remember a story so you can retell it

Posted by  Shawn Callahan —January 22, 2014
Filed in Business storytelling

Have you ever wondered why you can remember someone’s job but not their name? Here’s a simple experiment you can do that I learned from …

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Yammer Opens Doors to Sales Opportunities with Storytelling

Posted by  Shawn Callahan —January 18, 2014
Filed in Business storytelling, News

Late last year we helped Yammer’s Customer Success Managers build their story capability across their global team using our Storytelling for Leaders Program. They learned …

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How to get on Millionaire Hot Seat

Posted by  Shawn Callahan —January 14, 2014
Filed in Business storytelling

I was the first contestant on the Millionaire Hot Seat for the night. The host, Eddie McGuire, was beaming at me just behind the monitor …

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Overcoming entrenched views using stories

Posted by  Mark Schenk —January 10, 2014
Filed in Business storytelling, Communication

We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? …

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How to accelerate your graduates’ experience

Posted by  Shawn Callahan —January 7, 2014
Filed in Business storytelling

Most professional firms, such as those centred on engineers, lawyers, doctors, accountants and information technologists, employ graduates in programs that last from 12 months to …

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Storytelling for Leaders – Perth

Posted by  Shawn Callahan —January 6, 2014
Filed in Events

We are pleased to announce that we have a new partner in Western Australia, Tim Wise. Tim is a highly successful businessman, business coach and …

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Storytelling for Leaders workshop in Los Angeles

Posted by  Shawn Callahan —January 6, 2014
Filed in Business storytelling, Communication, News

In 92 days we’ll be running Storytelling for Leaders workshop in Los Angeles. I’m looking forward to this week in LA because I’ll have just …

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