Archive for July, 2013


Stories don’t need conflict and resolution, or a hero for that matter

Posted by  Shawn Callahan —July 30, 2013
Filed in Business storytelling

It seems that everyone is giving advice about stories and storytelling these days. And it irks me every time I hear a story ‘expert’ say that a story must have conflict and resolution. Really? Take this morning’s offering from, which lists 5 reasons to use stories. Number 2 says, Stories have conflict […]

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A simple way to embed your values with stories

Posted by  Shawn Callahan —July 29, 2013
Filed in Communication

What do your organisational values actually mean? Do you have a list of 4, 5, 6 one-word, abstract concepts such as integrity, responsive and agile that represent your values? You might even have a few paragraphs describing each value. Most organisations I’ve worked with have something similar and it hasn’t helped them that […]

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How to get all your executive team on the same page with your strategy

Posted by  Shawn Callahan —July 24, 2013
Filed in Business storytelling, Leadership, Strategy

Have you ever had that feeling that your executive team is all saying they understand and support the strategy but you sense that they are not really on the same page? This is a common occurrence and it becomes starkly apparent when we are helping a company translate their strategy to a story […]

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The analogy story and Tim Costello

Posted by  Shawn Callahan —July 8, 2013
Filed in Anecdotes, Business storytelling

I’ve recently had the pleasure working with World Vision Australia. In case you don’t know them, they’re Australia’s largest charity and they focus on child and community well-being across the world. You might have sponsored a child through World Vision. A few weeks ago I caught up with their CEO, Tim Costello, and […]

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