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When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never …

Earlier this week Shawn sent me an email. “You must see Steve Jobs: The Lost interview. It’s available on iTunes” (its the movie, not the …

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a …