Archive for March, 2013


Storytelling for Sales in Melbourne

Posted by  Daryl Cook —March 7, 2013
Filed in News

Continuing our series of public workshops in 2013, we’re really excited about running our *Storytelling for Sales* program in Melbourne on Wednesday, 20th March 2013. Great sales people are great storytellers. But we often assume this a natural gift that you either have, or you don’t. It’s not the case. We can all use the […]

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Practical application of business storytelling

Posted by  Mark Schenk —March 5, 2013
Filed in Business storytelling, Leadership Posts

I was asked last week about the practical application of things we cover in our Storytelling for Leaders workshop. Fortunately, we had a very recent example to relate. We ran a session in late November with the senior HR team for a large company and one of the participants called me in December to give […]

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Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.” “Here`s an example,” he continues. […]

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A little story for a Friday

Posted by  Kevin Bishop —March 1, 2013
Filed in Fun

As the proud father of two boys aged 4 and 2, I just had to share this story I saw yesterday. I could picture this exact scenario happening with my eldest son. At the grocery store a 4-year-old boy is running around doing superhero moves with a fierce expression and making a bit of a […]

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