Archive for March, 2013

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Storytelling for Sales in Melbourne

Posted by  Daryl Cook —March 7, 2013
Filed in News

Continuing our series of public workshops in 2013, we’re really excited about running our *Storytelling for Sales* program in Melbourne on Wednesday, 20th March 2013. Great sales people are great storytellers. But we often assume this a natural gift that you either have, or you don’t. It’s not the case. We can all use the […]

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Practical application of business storytelling

Posted by  Mark Schenk —March 5, 2013
Filed in Business storytelling, Leadership Posts

I was asked last week about the practical application of things we cover in our Storytelling for Leaders workshop. Fortunately, we had a very recent example to relate. We ran a session in late November with the senior HR team for a large company and one of the participants called me in December to give […]

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Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.” “Here`s an example,” he continues. […]

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A little story for a Friday

Posted by  Kevin Bishop —March 1, 2013
Filed in Fun

As the proud father of two boys aged 4 and 2, I just had to share this story I saw yesterday. I could picture this exact scenario happening with my eldest son. At the grocery store a 4-year-old boy is running around doing superhero moves with a fierce expression and making a bit of a […]

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