Storytelling for sales – announcing our latest offering

Posted by Kevin Bishop - January 15, 2013
Filed in Business storytelling, Changing behaviour

Increasing Sales

At the end of the day, we are all looking for better ways to sell.

This means better ways to build relationships with our clients, to understand their needs and to communicate our products and services with impact. We all want to stand out from our competitors.

Anecdote has just launched our Storytelling for Sales Program to develop participants story skills to do exactly that.

We know that stories are engaging, we tell them informally and people listen, they ‘get’ what we are saying and they remember it. Yet few people in business systematically harness the natural power of stories to sell.

Our Storytelling for Sales program shows participants how to use storytelling to create connection with, understand needs better and communicate clearer with your clients.

Everyone involved in selling faces similar challenges. These include the need to:

  • Build rapport and make a connection
  • Develop trust and lasting relationships that can survive even the tough times
  • Understand their clients and the challenges and opportunities they face
  • Explain and bring to life increasingly complex products and offerings
  • Be remembered

Great sales people are great storytellers. But we often assume this a natural gift that you either have, or you don’t.

It’s not the case.

We can all use the natural power of stories to sell.

Anecdote’s Storytelling for Sales program shows you exactly how.

To find out more about the program, and to make the most of our ‘Program Launch’ pricing (which is only available for a limited time), please contact us.

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