Archive for January, 2013


People buy from people they like

Posted by  Shawn Callahan —January 31, 2013
Filed in Selling

People buy from people they like and people buy from people like them. This was brought home again to me last week when an email turned up out of the blue that started; “It came as a surprise, on checking out your website, to discover you have not one bona fide storyteller among the names […]

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No place for poor fiction

Posted by  Mark Schenk —January 24, 2013
Filed in Business storytelling, Leadership Posts

Last Thursday, I met an executive encountering some significant challenges in a major culture change underway in his organisation. He had been inspired to use a story-based approach to help get traction. He was keen to meet as he had some questions around the components of the story he was preparing to write. He had […]

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Storytelling for Leaders — Webinars

Posted by  Daryl Cook —January 23, 2013
Filed in News

We’ve been privileged to have had the opportunity to run our workshops right around the globe, but we don’t get the chance to do it quite as often as we’d like. So, to reach out to a broader audience, we thought it would be worthwhile to offer a version of our popular [Storytelling for Leaders]( […]

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The value of new perspectives

Posted by  Mark Schenk —January 21, 2013
Filed in Leadership Posts

Joseph Jiminez joined Novartis in 2007 as Head of Consumer Health, in charge of the over the counter business. He had a background in consumer packaged goods was a complete novice to the pharmaceuticals industry. Six months later he was appointed to lead the pharmaceuticals division. He was an unlikely choice, neither a scientist nor […]

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Storytelling for Leaders — Canberra workshop

Posted by  Daryl Cook —January 21, 2013
Filed in News

We’ve just released tickets for our [Storytelling for Leaders]( program in Canberra on Friday, 15th February 2013. Tickets for this workshop are $695, which includes our [Deliberate Practice Program]( valued at $420, and is fully catered. » Register now We haven’t run one of these public workshops in Canberra for a couple of years, so […]

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Fact telling versus story telling

Posted by  Shawn Callahan —January 20, 2013
Filed in Business storytelling

I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever opens with two ways to describe a blog. A blog is a personal journal published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order to the most recent post appears […]

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Even Lance Armstrong is jumping on the ‘story’ bandwagon

Posted by  Kevin Bishop —January 18, 2013
Filed in Business storytelling

Just be reading the transcript of Oprah’s interview with disgraced drug cheat, Lance Armstrong and was intrigued by how even he keep using the term ‘story’ and ‘narrative’ throughout the interview. Here are a couple of examples; Armstrong admits he was a “bully” because he tried to “control the narrative”. “The story was so perfect […]

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Storytelling Tips for Leaders – Be Natural

Posted by  Shawn Callahan —January 18, 2013
Filed in Business storytelling

One of the other reasons why you don’t want to turn your storytelling into a performance is explained in this post I wrote on the Uncanny Valley.

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Storytelling for Leaders – Melbourne workshop

Posted by  Daryl Cook —January 16, 2013
Filed in News

We’re excited to announce that we’ll be running a series of public workshops in early 2013, kicking off with our [Storytelling for Leaders]( program in Melbourne on Wednesday, 13th February 2013. Tickets for this workshop are only $695 and all attendees will automatically receive a free [Deliberate Practice Program]( valued at $420. » Register now […]

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