The Science of Persuasion

Posted by Kevin Bishop - November 29, 2012
Filed in Changing behaviour

Regular followers of our blog and newsletter, will know we are huge fans of Robert Cialdini and his work on influencing and persuasion.
I was therefore very excited when I saw this animation that Professor Cialdini has just created outlining his six principles of influence.
It’s well worth twelve minutes of your time to watch.

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One Response to “The Science of Persuasion”

  1. Victor Perton Says:

    Thanks for sharing this! Excellent!