Out of Focus: The story of how Kodak lost its direction

Posted by Shawn Callahan - July 30, 2012
Filed in Book reviews

I was sent a copy of this book by its author John Larish. It had immediate interest for me because in the early 90s I ran a photo library with my dear friend Peter Fox and we were actively digitising our collection using Kodak technology. They were at the forefront of the photographic industry back then yet were able to let that strategic advantage slip through their fingers.

This book is written by an insider who has already written much about the company. It’s done in a chatty, informal way giving you the feeling you are sitting with John with a cuppa having a good old yarn.

He details the many lost opportunities: Polaroid, photocopying and of course digital photography.

Out of Focus by John Larish

About Shawn Callahan
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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