Archive for 2011

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Strategic stories – tackling the anti-stories

Posted by  Mark Schenk —October 19, 2011
Filed in Business storytelling, Strategy

We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with – no exceptions – there have been powerful stories already circulating in the organisation that run counter to the new strategy. In most cases, these stories have been strong enough […]

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HP’s CEO loses his job for want of a strategic story

Posted by  Shawn Callahan —October 17, 2011
Filed in Communication, Leadership, Strategy

It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO of Hewlett-Packard, has just learned this lesson. Mr Apotheker was appointed CEO of HP in October 2010 less then a year before he was let go. Before HP, Apotheker was […]

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Announcing ‘Storytelling for Business Leaders’ in Wellington, New Zealand

Posted by  Kevin Bishop —October 12, 2011
Filed in Business storytelling

I am very pleased to announce that I will be running one of our world renowned ‘Storytelling for Business Leaders’ workshops in Wellington, New Zealand on the 1st February, 2012 I am very much looking forward to coming ‘home’ to New Zealand and passing on some of the skills and knowledge I have picked up […]

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Using social norms to change behaviour

Posted by  Kevin Bishop —October 7, 2011
Filed in Culture

People are highly sensitive to social norms – information about what other people are doing and what they approve of. You can use the concept of social norms to help drive and create change. While researching the drinking habits of American college students, H. Wesley Perkins and Alan Berkowitz discovered that most students thought that […]

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Story quote of the week

Posted by  Kevin Bishop —September 30, 2011
Filed in Business storytelling

Click to see larger version 800×600

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Sorry seems to be the hardest word

Posted by  Kevin Bishop —September 29, 2011
Filed in Communication

Why do airlines find it so hard to say sorry? I have been doing a lot of travel lately, and today is no exception, with flying from my home in Melbourne to Brisbane to run a session on teaching leaders in an IT department to tell their strategic story. Last night in Melbourne was pretty […]

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Infographic: Storytelling Vs. Corporate Speak

Posted by  Kevin Bishop —September 26, 2011
Filed in Business storytelling

Came across this wonderful infographic on the differences between business storytelling versus corporate speak. Anyone have anything to add?

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All Blacks and knitting yarns

Posted by  Kevin Bishop —September 23, 2011
Filed in Anecdotes

I love short stories that say so much. Being a Kiwi, this is an incredibly exciting time for me with the Rugby World Cup currently underway in New Zealand. As part of keeping up to date with all the current news about the cup, the teams and the players, I came across this blog on […]

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The tough side of business storytelling

Posted by  Mark Schenk —September 23, 2011
Filed in Business storytelling, Leadership, Strategy

Steve Jobs introduced iCloud at Apple’s WorldWide Developers Conference in June 2011 . iCloud is Apple’s ‘next big thing’. After explaining the iCloud concept, Steve says, “Now, you might ask ‘why should I believe them – they’re the ones that brought me MobileMe?’” The audience laughs uproariously. Everyone in the audience knows that MobileMe is […]

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Story quote of the week

Posted by  Kevin Bishop —September 9, 2011
Filed in Business storytelling

Click to see larger version 800×600

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