Archive for November, 2011

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Making the most of story-work

Posted by  Shawn Callahan —November 30, 2011
Filed in Business storytelling, Employee Engagement, Strategy

In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme is strong because the act of storytelling is so powerful. But to focus solely on this one aspect of story-work severely limits the benefits. The most valuable application […]

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Story quote of the week

Posted by  Kevin Bishop —November 11, 2011
Filed in Business storytelling

Click to see larger version 800×600

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Story quote of the week

Posted by  Kevin Bishop —November 4, 2011
Filed in Business storytelling

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How we judge stories

Posted by  Shawn Callahan —November 1, 2011
Filed in Anecdotes, Business storytelling

I found myself watching parliamentary question time today on TV (OK, I was tired. I did yoga for the first time last night). There were lots of questions about when exactly did the leaders of the government and the opposition know about Qantas CEO’s, Alan Joyce, decision to ground his airline. It was […]

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