Archive for October, 2011

The dangers of social norms

Posted by  Kevin Bishop —October 31, 2011
Filed in Anecdotes

I saw a TV advert recently that I believe is going to be a complete marketing failure. A campaign that is not going to make …

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Story quote of the week

Posted by  Kevin Bishop —October 28, 2011
Filed in Business storytelling

Click to see larger version 800×600

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Strategic stories – tackling the anti-stories

Posted by  Mark Schenk —October 19, 2011
Filed in Business storytelling, Strategy

We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with …

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HP’s CEO loses his job for want of a strategic story

Posted by  Shawn Callahan —October 17, 2011
Filed in Communication, Leadership Posts, Strategy

It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO …

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Announcing ‘Storytelling for Business Leaders’ in Wellington, New Zealand

Posted by  Kevin Bishop —October 12, 2011
Filed in Business storytelling

I am very pleased to announce that I will be running one of our world renowned ‘Storytelling for Business Leaders’ workshops in Wellington, New Zealand …

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Using social norms to change behaviour

Posted by  Kevin Bishop —October 7, 2011
Filed in Culture

People are highly sensitive to social norms – information about what other people are doing and what they approve of. You can use the concept …

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