Archive for October, 2011
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Years
The dangers of social norms
I saw a TV advert recently that I believe is going to be a complete marketing failure. A campaign that is not going to make …
Read MoreStory quote of the week
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Read MoreStrategic stories – tackling the anti-stories
We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with …
Read MoreHP’s CEO loses his job for want of a strategic story
It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO …
Read MoreAnnouncing ‘Storytelling for Business Leaders’ in Wellington, New Zealand
I am very pleased to announce that I will be running one of our world renowned ‘Storytelling for Business Leaders’ workshops in Wellington, New Zealand …
Read MoreUsing social norms to change behaviour
People are highly sensitive to social norms – information about what other people are doing and what they approve of. You can use the concept …
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