Archive for October, 2011

Blog

The dangers of social norms

Posted by  Kevin Bishop —October 31, 2011
Filed in Anecdotes

I saw a TV advert recently that I believe is going to be a complete marketing failure. A campaign that is not going to make one ounce of difference in getting people to buy that product. Why? The power of social norms. As mentioned in a previous blog post, people are highly sensitive to social […]

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Story quote of the week

Posted by  Kevin Bishop —October 28, 2011
Filed in Business storytelling

Click to see larger version 800×600

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Strategic stories – tackling the anti-stories

Posted by  Mark Schenk —October 19, 2011
Filed in Business storytelling, Strategy

We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with – no exceptions – there have been powerful stories already circulating in the organisation that run counter to the new strategy. In most cases, these stories have been strong enough […]

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HP’s CEO loses his job for want of a strategic story

Posted by  Shawn Callahan —October 17, 2011
Filed in Communication, Leadership, Strategy

It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO of Hewlett-Packard, has just learned this lesson. Mr Apotheker was appointed CEO of HP in October 2010 less then a year before he was let go. Before HP, Apotheker was […]

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Announcing ‘Storytelling for Business Leaders’ in Wellington, New Zealand

Posted by  Kevin Bishop —October 12, 2011
Filed in Business storytelling

I am very pleased to announce that I will be running one of our world renowned ‘Storytelling for Business Leaders’ workshops in Wellington, New Zealand on the 1st February, 2012 I am very much looking forward to coming ‘home’ to New Zealand and passing on some of the skills and knowledge I have picked up […]

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Using social norms to change behaviour

Posted by  Kevin Bishop —October 7, 2011
Filed in Culture

People are highly sensitive to social norms – information about what other people are doing and what they approve of. You can use the concept of social norms to help drive and create change. While researching the drinking habits of American college students, H. Wesley Perkins and Alan Berkowitz discovered that most students thought that […]

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