Archive for June, 2011

Blog

Article: How to make your strategy stick with a strategic story

Posted by  Shawn Callahan —June 27, 2011
Filed in Business storytelling, Strategy

“A company without a story is usually a company without a strategy.” Ben Horowitz, entrepreneur and investor1 Steve Jobs bounces onto the stage and grabs the slide changer from his colleague with a friendly “Thanks Scott”. He’s looking thin and grey, illness having taken its toll, but his energy remains boundless. It’s the […]

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Story quote of the week

Posted by  Kevin Bishop —June 24, 2011
Filed in Business storytelling

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The problem with ‘motivational speakers’

Posted by  Shawn Callahan —June 20, 2011
Filed in Communication, Employee Engagement

So called ‘motivational speakers’ don’t motivate people to change behaviour. Throughout my career I have been involved in organising, planning and developing a huge number of away days, events, conferences and the like. When you start working on ideas for the agenda, more often than not someone will suggest getting a ‘motivational speaker’ […]

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Knowing which movie to choose your analogy from

Posted by  Shawn Callahan —June 19, 2011
Filed in Business storytelling

An effective business storytelling tactic is to tell a story from a movie as an analogy. Just pick a film scene that conveys your message and tell it. My walking buddy, Darren Woolley, shared this nice example with me. Darren’s company, TrinityP3, helps marketing departments of large companies around the world solve the […]

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Story quote of the week

Posted by  Kevin Bishop —June 17, 2011
Filed in Business storytelling

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The power of subtle stories

Posted by  Shawn Callahan —June 15, 2011
Filed in Anecdotes, Business storytelling

Sunday mornings is a favourite time of the week for me. I get up early and go walking with my friend Darren Woolley. The conversation is always lively and last Sunday I mentioned to Darren that I thought it was interesting that ambiguous stories seem to linger in my mind much longer than stories […]

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Story Quote of the Week

Posted by  Kevin Bishop —June 10, 2011
Filed in Business storytelling

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