Archive for March, 2011


Curing story blindness: building essential story skills

Posted by  Mark Schenk —March 29, 2011
Filed in Business storytelling

For the past two years Shawn and I have deliberately ignored Dave Snowden’s regular pot-shots at our work and maintained the civility that we think is both appropriate and necessary when operating in such a complementary and emerging space. It hasn’t been easy to swallow at times. In his most recent instalment Dave […]

Read More

Exploring employee engagement

Posted by  Mark Schenk —March 28, 2011
Filed in Employee Engagement, Leadership

We have been using narrative approaches for many years to help organisations with employee engagement. This 4 minute youtube video gives some insights into some of the things we’ve notice working in this field and some examples of behaviours that can build or undermine engagement. In 2009, we also posted a detailed description […]

Read More

True importance

Posted by  Shawn Callahan —March 24, 2011
Filed in Anecdotes, Business storytelling, Leadership

This story was told the other day by General David Petraeus (The head of all international forces in Afghanistan) just before a press conference illustrating the meaning of true importance. “This was about 20 years ago when I was the aide to the Army Chief of Staff in the Pentagon and Colin Powell […]

Read More

TheStoryTest–build your skill in spotting stories

Posted by  Shawn Callahan —March 20, 2011
Filed in Anecdotes, Business storytelling

We developed to help you build your skill to identify stories. Quite frankly it’s hard to be a good storyteller if you can’t tell the difference between a story and say, an opinion, or an analogy or even a case study. A good storyteller’s ears prick up as soon as one starts […]

Read More

Using Concrete and Specific Examples

Posted by  Kevin Bishop —March 9, 2011
Filed in Business storytelling, Communication, Strategy

One of the basic requirements for any form of successful communication is the listener understands what’s being said. However we often face the challenge when trying to get our message understood of the “curse of knowledge“. Once we know something, we find it hard to imagine what it was like not to know […]

Read More

How to connect with the “I’m Like You” story

Posted by  Shawn Callahan —March 1, 2011
Filed in Business storytelling

Annette Simmons says that there are some story types you just should know and be able to tell, namely: Who am I? and Why am I here? I’d like to add another story type which will help you to connect, which I’ll call the “I’m Like You” story. Robert Cialdini describes a fascinating […]

Read More