Archive for 2011

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May your festive season be filled with stories

Posted by  Mark Schenk —December 22, 2011
Filed in Anecdotes, News

From a story perspective, Christmas is a prolific time of year. As we gather with friends and families we recall the memories of the past and create new stories as presents are unwrapped, as turkeys emerge from the oven (or the Weber BBQ in the Schenk household), as Dads relive past triumphs with a half-century […]

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Kerenza and Chris and the new Anecdote Keep Cup

Posted by  Shawn Callahan —December 20, 2011
Filed in Fun

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A story for Christmas

Posted by  Kevin Bishop —December 16, 2011
Filed in Fun

Check this out. The young father stood in line at the layby counter, wearing dirty clothes and worn-out boots. With him were three small children. He asked to pay something on his bill because he knew he wouldn’t be able to afford it all before Christmas. Then a mysterious woman stepped up to the counter. […]

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5 things that happen when you know your company’s strategy

Posted by  Shawn Callahan —December 1, 2011
Filed in Leadership, Strategy

You can only act strategically, day in, day out, if you know your company’s strategy. Here are five things that happen when you really do know it. you know when to say ‘no.’ you get better support from your colleagues–they are trying to achieve the same things you can wing it with confidence–the strategy is […]

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Making the most of story-work

Posted by  Shawn Callahan —November 30, 2011
Filed in Business storytelling, Employee Engagement, Strategy

In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme is strong because the act of storytelling is so powerful. But to focus solely on this one aspect of story-work severely limits the benefits. The most valuable application of this […]

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Story quote of the week

Posted by  Kevin Bishop —November 11, 2011
Filed in Business storytelling

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Story quote of the week

Posted by  Kevin Bishop —November 4, 2011
Filed in Business storytelling

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How we judge stories

Posted by  Shawn Callahan —November 1, 2011
Filed in Anecdotes, Business storytelling

I found myself watching parliamentary question time today on TV (OK, I was tired. I did yoga for the first time last night). There were lots of questions about when exactly did the leaders of the government and the opposition know about Qantas CEO’s, Alan Joyce, decision to ground his airline. It was a heated […]

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The dangers of social norms

Posted by  Kevin Bishop —October 31, 2011
Filed in Anecdotes

I saw a TV advert recently that I believe is going to be a complete marketing failure. A campaign that is not going to make one ounce of difference in getting people to buy that product. Why? The power of social norms. As mentioned in a previous blog post, people are highly sensitive to social […]

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Story quote of the week

Posted by  Kevin Bishop —October 28, 2011
Filed in Business storytelling

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