I didn’t realise it at the time but when we started this blog back in 2004 we were creating a type of story bank where we could go back and retrieve great stories to tell. Recently we have made this more accessible with Story Finder. We have an even more sophisticated system we use internally that allows us to manage the many stories we collect with our clients.
So I’m facinated how people manage their stories and enjoyed this short clip from a documentary about Joan Rivers on how she keeps track of all her jokes. I’m so happy we started in a digital age and don’t have to maintain a card catalogue. Love to hear how you organise your stories, if you do.
Thanks to @makingstories for the link to the Joan Rivers clip
About Shawn Callahan
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: