When I teach storytelling techniques I’m often asked, “So how do I insert my story into the conversation?” The funny thing is we are all doing it all the time. We are mostly telling each other stories about what happened or what will happen. It’s only when we become self-conscious of our storytelling efforts that we freeze and it feels abnormal. To get past this paralysis the first step is to forget about stories and only think of examples and experiences. You have an example or you are recounting an experience. It’s simple. It’s natural.
Today I spent the afternoon with Viv McWaters and had a lovely time talking about ways to get people to experience business storytelling in a workshop environment. More on that later. But we also talked about the ways people segue into a story. Here are some ways people do it:
Of course an effective way is just to launch into your story but avoid prefacing it with, “I’ve got this great story to tell you …”
Can you suggest other ways to move from facts and opinions into a story in a business context?
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
Send this to a friend