Don’t lecture, tell a story
Rather than give a lecture to his fellow comedian, Jerry Seinfeld tells a story to convey his message. This clip is from Jerry’s documentary, Comedian, about his time on the road doing stand-up after Seinfeld. I’ve just ordered it.
Hat tip to Garr Reynolds
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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