00:00 – Introductions: Madelyn & Shawn’s first introduction to storywork.
04:00 – Stories that stick in your mind: Madelyn’s story of the Swedish ambassador, the mosque & the stone.
06:00 – Shawn distinguishes between storylistening & storytelling.
08:30 – “Storytelling” as a bit overwhelming vs things that you do everyday.
11:15 – The use of objects in storytelling – Madelyn applies this to mission statements.
13:00 – The importance of context & duckus duckus.
16:00 – Getting different groups to talk.
18:10 – Scientific papers as mystery stories.
And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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