Blog
Subscribe
Join over 5,000 people who receive the Anecdotally newsletter—and receive our free ebook Character Trumps Credentials.
Categories
- Anecdotes
- Business storytelling
- Collaboration
- Communication
- Corporate Storytelling
- Culture
- Decision-making
- Employee Engagement
- Events
- Fun
- Insight
- Leadership Posts
- News
- Podcast
- Selling
- Strategy
Archives
- March 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
Years
Looking for the single, correct answer can be dumb
Thanks to ken (one of our favourite Anecdote blog commentors) for this link of Malcolm Gladwell doing what he does best: telling a story which helps us understand something new—this time it’s spaghetti sauce. The story is about Howard Moskowitz and how he transformed our views of retail choice and explains why we have so many varieties of mustard, soft drinks and practically anything else you can buy from the supermarket. But more importantly we learn that looking for the single correct answer might not be the best solution.
I won’t spoil the story but watch out for how Gladwell introduces his character and how story comes before reason or interpretation. And see how he creates mystery from the outset and gradually reveals the culprit.
Gladwell’s essay covering the same topic is here.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: