Three stories and an argument

Posted by Shawn Callahan - November 13, 2007
Filed in Business storytelling, Changing behaviour

Larry Lessig has a presentation style named after him. You guessed it, the Lessig Method. Professor Lessig is a copyright expert and champion of creative commons. And in this presentation he demonstrates the power of presenting stories before presenting his argument. Steve Denning makes the point in his latest book, The Secret Language of Leadership, that if someone has a strong opinion and you present them with an argument to change their mind, it only serves to reinforce their strong opinion, regardless of how good your argument is. However if we are presented with a story illustrating the failures of the current situation followed by an aspirational story, then the person is more likely to take notice of a following new point of view. Enjoy this 18 minute video.

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