Rugby team uses narrative to develop winning culture

Posted by  Daryl Cook —September 11, 2007
Filed in Business storytelling

On a recent flight to Sydney, I was flicking through the Virgin Blue in-flight magazine ‘Voyeur’ and came across an interesting article about the ABC-TV series South Side Story, a documentary on the turnaround of the South Sydney Rabbitohs – an organisation that has seen its fair share of turmoil in recent years. Here’s a quote that particularly stood out …

“The major challenge was how do we get people to think only about what they can achieve in the future, as opposed to what they have witnessed in the past? … That’s why we’ve been getting players to share their stories and to build an ethos between them.

This is an interesting real-world example of how an organisation is using narrative to transform their flagging team into a high-performance organisation. It’ll be interesting to watch their progress and see if it translates into both on-field and off-field success.

About  Daryl Cook

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