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Years
Rugby team uses narrative to develop winning culture
On a recent flight to Sydney, I was flicking through the Virgin Blue in-flight magazine ‘Voyeur’ and came across an interesting article about the ABC-TV series South Side Story, a documentary on the turnaround of the South Sydney Rabbitohs – an organisation that has seen its fair share of turmoil in recent years. Here’s a quote that particularly stood out …
“The major challenge was how do we get people to think only about what they can achieve in the future, as opposed to what they have witnessed in the past? … That’s why we’ve been getting players to share their stories and to build an ethos between them.”
This is an interesting real-world example of how an organisation is using narrative to transform their flagging team into a high-performance organisation. It’ll be interesting to watch their progress and see if it translates into both on-field and off-field success.
About Daryl Cook
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