Who said we were rational beings?
Here is a multitude of cognitive biases we are all subject to such as the information bias (the tendency to seek information even when it cannot affect action), false consensus effect (the tendency for people to overestimate the degree to which others agree with them), and the halo effect (the tendency for a person’s positive or negative traits to “spill over” from one area of their personality to another in others’ perceptions of them).
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Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: