The Swiss Agency for Development and Cooperation has produced an excellent little book called the Story Guide: Building Bridges Using Narrative Techniques. It’s filled with a range of techniques for collecting and using stories in an organisational setting. I’m a bit of a collector of questions so I was delighted to see their list of questions for finding stories.
“Tell me about a time when …” Tell me about a moment when …”
Colton, S., S. Ward, et al. (2006). Story Guide: Building Bridges Using Narrative Techniques, Swiss Agency for Development and Cooperation.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: