Being an Expert on Anything
Stephen Colbert, the comedian who brought us the devastating roast of George W. Bush at the 2006 White House Correspondents Dinner, has outlined how you can be an expert in anything. Good advice for people wishing to fine tune their bullshit detectors. Here are Stephen’s 6 headings. Check out his article in Wired for the detail instructions.
- Pick a field that can’t be verified.
- Choose a subject that’s actually secret.
- Get your own entry in an encyclopedia.
- Use the word zeitgeist as often as possible.
- Be sure to use lots of abbreviations and acronyms.
- Speak from the balls, not from the diaphragm.
[thanks to Les Posen for the link]
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: