Most Significant Change is a monitoring technique based on the collection and selection of stories. The technique involves collecting stories, gathering people together to talk about them and then selecting the stories they believe are the most significant. This selection process creates new conversations in an organisation while systematically developing an intuitive understanding among staff of a program’s impact. Here is a short history of the technique.
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About Shawn Callahan
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: