A new applicaton to support Most Significant Change projects

Posted by Shawn Callahan - August 16, 2006
Filed in Business storytelling

Zahmoo-blog-pip150pxMost Significant Change is a monitoring technique based on the collection and selection of stories. The technique involves collecting stories, gathering people together to talk about them and then selecting the stories they believe are the most significant. This selection process creates new conversations in an organisation while systematically developing an intuitive understanding among staff of a program’s impact. Here is a short history of the technique.

Today we are announcing that we will soon launch a new web 2.0 innovation that will help you run your most significant change projects. The project is called Zahmoo and if you want to get an early look at the application, sign up as a beta user here.

About Shawn Callahan
Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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