A simple intervention to reduce flaming

Posted by  Shawn Callahan —July 4, 2006
Filed in Insight

Nancy White points us to a beautifully simple intervention for reducing flaming in an online forum; pre-populate the text box where you write your message with the text: “Everyone needs a hug.” According to the intervention designer, Ramit Sethi, “this small step reduced flame postings by a huge number.”

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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