More reasons to develop a whole new mind

Posted by  Shawn Callahan —May 24, 2006
Filed in Culture

In March this year I introduced you to A Whole New Mind. Daniel Pink’s argument goes something like this: jobs which can be done anywhere at the end of an ethernet cable (software development, call centres, accounting etc) are moving to wherever it can be done cheapest; if it can be automated it will; and we have so much of everything each individual item is worth less. Knowledge workers in first world countries like Australia, the US and Britain need to develop their capabilities in areas like design, story, symphony, empathy, play and meaning.

Apologies for the long intro to this observation—bear with me. On the weekend I was mentioning to a friend that skills that were difficult to off-shore like plumbing, bricklaying and running restaurants were good occupations to pursue but perhaps I was deluded. I was watching Today Tonight (an embarrassing admission) and there was a story about business owners importing employees from the Phillipines and while they were being paid the award wage the business owners took advantage of the immigrants lower expectations for accommodation and general living standards. So it seems all jobs are at risk and a sensible strategy for a knowledge worker is develop Pink’s 6 capabilities as quickly as possible.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

Comments

  1. dave Snowden says:

    Just to check – were you watchin Today Tonight (which I think is a very embarrassing admission, although I will confess I have just had by lunch time fix of Charmed) in order to catch up on dating rules for men? In particular the advice “Tony said he wanted Australian men to throw out the rulebook on romance – flowers, lavish dinners, and expensive gifts were out”?
    http://seven.com.au/todaytonight/story/?id=28544

  2. My dating days are long Dave but I would have thought the Australian rule book on dating was thrown out many years ago 🙂

  3. Andrew Rixon says:

    Good to see you come in on this one Dave. I was a bit concerned about partial treatment of ‘fluffy bunnies’. 🙂

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