In the style of The Office, here’s a short video detailing how not to use storytelling in your organisation. And a good laugh too. Just scroll to the bottom of the page to find the clip called ‘Principles of Organisational Storytelling’.
Thanks to Julian Carver for pointing this out to me.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: