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New Anecdote whitepaper: Avoiding change management failure using business narrative

Posted by  Shawn Callahan —December 13, 2005
Filed in Business storytelling, News

I’m pleased to let everyone know Andrew, Mark and I have finished our first whitepaper together and we will be WP5_frontsending it out to everyone who has subscribed to our newsletter list. If you would like a copy now just add yourself as a subscriber. For those of you who can wait, we will be posting it here in a week’s time.

This paper describes how business narrative approaches can dramatically improve your chances of achieving successful change. Avoiding the many pitfalls requires clarity about why things are the way they are, what realistic objectives might be and engaging people in figuring out what to do about achieving them. Paradoxically the key is in not trying to solve the problem.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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