I remember, while working at IBM, that only the people ‘in the know’ had internal blogs. And those in the know were the thousands of technical experts who dominate the company. Well it looks like blogging is becoming mainstream in Big Blue. According to whatsnextblog IBM has released to employees blogging guidelines. Worth checking out as I see blogging as an integral part of connecting and learning inside an organisation. It will be interesting to see whether my old colleagues from business consulting services start blogging. I had the feeling that they were reluctant to embrace new technologies.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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