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New white paper: connecting people with content

Posted by  Shawn Callahan —February 28, 2005
Filed in Employee Engagement

Organisations are still jumping to the conclusion that they absolutely need a ‘knowledge repository’ to successfully harness employee know-how. While a database (let’s be honest with ourselves, it’s just a database) can be an important part of a knowledge solution, by itself, it’s typically an expensive waste of time. This white paper provides an alternative approach where content generated by subject matter experts (SME) creates new social networks, which in turn can provide useful pointers to content held in the ‘knowledge repository.’ People access the database at points recommended by the subject matter expert in context of the seeker’s current need. It’s a type of social indexing. While the paper takes a sales force application area, the solution is widely applicable.

The beauty of the solution is that it relies on simple and inexpensive software (blogs and RSS aggregators). Feel free to contact me if you would like to know more on how you might implement this solution in your organisation. In particular, how might you motivate SMEs to participate.

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About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

5 Responses to “New white paper: connecting people with content”

  1. Column Two Says:

    Connecting people with content

    Shawn Callahan has written an article on getting information to the sales force, without the use of a ‘knowledge repository’. To quote: Organisations are still jumping to the conclusion that they absolutely need a ‘knowledge repository’ to successfully…

  2. CorporateBloggingBlog Says:

    Connecting People, Managing Knowledge With Content

    Bloggers could act as Subject Matter Experts internally. In that way, they could become key players in an organization’s knowledge management.

  3. jason pettus [metafeed] Says:

    Creating “subject matter experts” at your company

    From Anecdote, an Australian consultancy for “company knowledge:” How to harness the inherent knowledge of your internal staff through blogs and wikis. Their solution is simple and ingenious…

  4. Broadband and Me Says:

    Connecting People With Content

    Julian spots this little gem: Connecting People With Content Shawn Callahan points to his own white paper Using Content To Create Connections Among People [PDF] that advocates (in a style accessible to the non-techie) the use of blogs, feeds and…

  5. Knowledge Jolt with Jack Says:

    Connecting people through content

    Shawn Callahan of Anecdote, pty has written an interesting white paper on how blogging can be used to enhance the performance of a sales and service organization, “Connecting People with Content.”

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